He became a photographer himself after years of experience managing and representing acclaimed performers and models. His first photographs were published via social media channels and after acquiring a many followers on instagram under the user 'meirco', he exhibited in the first ever Israeli single exhibition dedicated to iPhone photography. The show was such a success, he decided to leave his day-job and dedicate his time to photography. Through his work, meirco focuses mainly on the relationship between man and his surrounding. Using exceptional compositions, he manages to capture beautiful moments.